InsightsNews - Brachers - UPDATED: August 23 2021
Brachers sponsoring Elmer elephant sculpture for Maidstone trail
A decorated elephant appeared with Brachers’ name beside it as part of a trail around Maidstone in summer 2021.
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The Elmer trail has officially finished around the town, but there is still a chance to see the elephants by booking tickets for the Farewell Weekend.
The sculpture was one of 50 elephants dotted around the town, with all proceeds from the sponsorship and ultimate purchase of the elephants going towards Heart of Kent Hospice.
The design of the elephant is based on popular children’s book Elmer the Patchwork Elephant, in which the character of Elmer promotes celebrating diversity and friendship. Read our 60 second interview with our Elmer artist…Mik Richardson.
The trail, known as Elmer’s Big Heart of Kent Parade, had been due to take place in summer 2020, but was postponed due to the pandemic. It launched on 19 June 2021 and ran for nine weeks.
Brachers Managing Partner, Joanna Worby, said the decision to get involved was easy as the firm is a real supporter of the charity, is keen to promote Maidstone and particularly likes the values the trail will represent.
“Elmer has promoted positive messages about inclusivity, courage and friendship to generations of children. As a firm, we understand the importance of supporting the community in which we have resided for more than 125 years and are delighted to get behind a cause with such positive values that we believe help make a difference.
“Our legal work involves helping people make the right decisions; treating people well and being inclusive is a part of that. We have a dedicated Brachers Charitable Trust which, together with our staff fundraising efforts, ensure effective donations to good causes can be made and supported.”
The Big Heart of Kent Parade was one of several community events that Brachers committed to support as part of the celebrations for the firm’s recent 125th anniversary.
This content is correct at time of publication
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