Brachers commits to Elmer elephant sculpture destined for Maidstone trail

Brachers commits to Elmer elephant sculpture destined for Maidstone trail

A decorated elephant will appear with Brachers’ name beside it as part of a trail around Maidstone in summer 2020.

The sculpture will be one of 50 elephants dotted around the town, with all proceeds from the sponsorship and ultimate purchase of the elephants going towards Heart of Kent Hospice. The design of the elephant will be based on popular children’s book Elmer the Patchwork Elephant, in which the character of Elmer promotes celebrating diversity and friendship.

Brachers Managing Partner, Joanna Worby, said the decision to get involved was easy as the firm is a real supporter of the Charity, is keen to promote Maidstone and particularly likes the values the trail will represent.

“Elmer has promoted positive messages about inclusivity, courage and friendship to generations of children. As a firm, we understand the importance of supporting the community in which we have resided for almost 125 years and are delighted to get behind a cause with such positive values we believe help make a difference.”

“Our legal work involves helping people make the right decisions, treating people well and being inclusive is a part of that. We have a dedicated Brachers Charitable Trust which together with our staff fundraising efforts ensure effective donations to good causes can be made and supported.

In the coming months, each sponsor will get to choose an artist to create a unique design to cover their elephant. Elmer’s Big Heart of Kent Parade will run from mid-June until end-of-August 2020, with the route of the trail being made public early next year. There are high expectations as to visitor numbers enjoying our County town.

Participation in this event is the first of several community initiatives that Brachers has planned to help celebrate its 125-anniversary in 2020.

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Joanna Worby Managing Partner

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